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Alex Toys Recalls Infant Building Play Sets
Due to Choking Hazard

Alex Toys Recall - August 2016August 23, 2016 - CPSC.gov

Recall Summary

Name of product:

ALEX Jr. Baby Builder, First Pops and First Snaps


Small parts of the plastic toy building sets can detach, posing a choking hazard to young children.


About 91,000


This recall involves three ALEX Jr. branded sets of infant building toys, the Baby Builder, model 1982, First Pops, model 1981P, and the First Snaps, model 1981S produced prior to November 2010. The sets include an assortment of plastic shapes in bright colors. The pieces are designed to be pulled, pushed, snapped and twisted and come in stackable plastic jars. They were sold in sets of 14 and 26 pieces.

The recalled First Snaps sets’ containers have the following batch codes, on a sticker above the UPC code on the container.

  • P0002073
  • P0001713
  • P0001330
  • P0000954
  • P0002107
  • P0001628
  • P0001009
  • P00000814
  • P0001948
  • P0001536
  • P0001098
  • P0001677
  • P0001427
  • P0000983


There have been 22 reports of the ends of small parts detaching from the building sets. No injuries have been reported.


Consumers should immediately take the recalled building sets away from children and contact ALEX for a prepaid shipping envelope to return the product(s). ALEX will send consumers a full refund upon receipt of returned sets.

Sold at

Barnes & Noble and Land of Nod and online at www.Zulily.com. The Baby Builders were sold from December 2009 through June 2016 for about $28, First Pops sold from March 2009 through June 2016 for about $18, and First Snaps distributed from March 2009 through October 2010 for about $18.


ALEX Toys, New Jersey

Manufactured in